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Word-of-mouth publicity is the most cost-effective marketing tool there is and it’s the only part of a marketing strategy that actually builds credibility for your business or organization. For a start-up or relatively unknown business, the only way to gain an edge over your competition is to build name recognition, a business identity, and credibility. Credibility is the one thing that can win the customer’s heart and pocketbook at the same time and nothing builds more credibility than a well-written online press release.

An online press release, like a traditional press release, is a written announcement or news item from a business, organization, or a non-profit, etc., that seeks to draw attention to that business, or to new product or future event. It is then made available to thousands of news and information outlets for their use and presentation. If the press release is targeted at the right outlets, they will find the announcement of value to their particular audience(s), and so will then present the basic information in the press release, or the release itself, to that audience.

The only major difference is that instead of newspapers or telecommunications media, online press releases are typically distributed to, and presented by various online outlets, e.g., online general news sites such as Yahoo News and Google News, topical news sites, syndication outlets, etc. Moroever, traditional print and media journalists use the Internet when they research a story, so your online news release can get you traditional media coverage too.

Top 10 Benefits Online press releases can be used by any size business or organization Online press releases increase the visibility of a business and products Online press releases increase the credibiliy of a business Online press releases boost your search engine rankings Online press releases drive qualified ready-to-buy traffic to their Web site Online press releases reach hundreds of thousands of media outlets in matter of minutes Online press releases get placement on major news sites driving more traffic back to you Online press releases direct users to your business by embedding your site URL in the release Online press releases keep traffic coming because they will always be online Online press releases create buzz about what you have to offer

Don't take our word for it. Here are some recent comments made by others regarding the unquestionable value of online press releases:

"Traceable traffic from press releases was 56.3% less expensive than from PayPerClick engines."
Marketing Experiment Compendium 2007

"Most people now get their news online. Yahoo! News and Google News - known as News Engines - have a larger audience than CNN or the BBC. Placing your optimized press release into these News Engines reaches a huge online audience."
Expansion Internet MarketingPR

And when done correctly, an online press release has advantages over a traditional press release. If your traditional press release is printed in your local major newspaper, you have no way of knowing how many people read it, and whether they were interested in your subject. However, when someone accesses your online press release in a News Engine as a result of relevant keyword search, you know they are interested - they asked for the topic.

Also, with online press releases, you have a lot more options for getting results, e.g., embedding links to your website right in the press release, including relevant images or even videos that might enhance the impact of your announcement, providing relevant and targeted keywords so you get your announcement to just those readers who will mean the most for your success.

And you can also more easily measure results. Not only can you normally get a regular report on exactly how many people accessed your release and how many clicked through to your website, but if you are running good web metrics and analytics for your website, you can track the results yourself.

Most importantly, you will also be much more likely to see the results in your bottom line.

How Our Service Works.

1. You have a business or organization related news item or announcement that you would like to have as many people know about as possible.
2. We write a 4 or 5 paragraph press release that presents your news item or announcement in the clearest and most concise way possible. We have 20+ years of experience preparing and editing press releases, both online and offline, and so we have a unique understanding of what makes a news release successful online. For example:
1. making your press release interactive and SEO friendly by embedding relevant hyperlinks
2. including "quotables" which are key quotes from your press release that encapsulate a sentence what you are saying
3. adding texture to your press release by embedding relevant images
4. including features that allow for the synication of your press release as part of RSS feeds and Podcasts
5. preparing your release in a variety of formats for download
6. using social media tools to insure the maximum distribution of your press release online
7. attaching relevant multimedia files to your press release
8. maximizing the pickup of your press release by search engines by identifying and specifying relevant and important targeted keywords
3. You choose from a variety of different press release distribution packages, depending on your particular objectives. These packages range from as littls as $80 all the up to over $360.
4. We set up an account(s) for you with various online press release distribution services, and then submit your press release for distribution according to your instructions.
5. We then fully and regularly monitor the distribution of your press release, and provide you with regular and detailed reports regarding the number of views of your press release, the number of media outlets who have received your press release, the number of times your press release has been viewed/read online through various media outlets, etc. We can even provide industry specific benchmarks by which you can measure the success of your press release.

Choose from the following distribution options:

STANDARD VISIBILITY

Get your news placed online by distributing your press release directly to consumers and media through Yahoo! News, Google as well as other popular search engines. Your release is also carried in news feeds for five targeted industries and up to two metropolitan areas.

SOCIAL MEDIA VISIBILITY

Create additional online buzz by adding distribution to industry-specific news and blog sites to the offerings from the Standard Visibility package. TrackBacks, social bookmarking and Web 2.0 site links are also added to your press release page providing traction in the blogosphere.

SEO VISIBILITY

Push your news to the top. Embed targeted keywords, add anchor text links, and select up to ten industry targets. All of this in addition to all the features in the Social Media package. You will also receive regular reports regarding search engine distribution and pickup.

MEDIA VISIBILITY

Make front page headlines. This level contains all the features and tools from the other packages plus distribution through the AP, Feature Video and enhanced distribution reports, including maps of your readers geographically.

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Read what satisfied customers have to say...

"The release went out Friday morning and within 48 hours, almost 700 people had gone to the site and registered for our Fall Drawing. I could not have been more pleased...."
- Patricia Campbell, Bella Figura USA, LLC

"We are new online startup company. We needed to let people know that we are now open for business and ready to fill a market niche that until now has not been filled. We felt that an online press release was just the thing to do that for us. Within hours after our release went public, traffic to our website increased dramatically, has continued to do so, and our sales have been steadily going up. It was the best advertising money we have ever spent."
- Robert Martin, TravelToiletryKits.com

"We have tried a variety of different promotional methods to get the word our about our new iPod and Zune Video conversion software products. Online press releases have been by far the biggest reason for our sales success."
- John Madzelonka, MadZ Software

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If you have questions, or are ready to order, contact our sales staff at 877-689-8600